Are Americans Willing to Pay More for Environmentally-Friendly Products?
In my discussions over the years with clients, one question seems to pop up more than any other: Are Americans willing to pay more for environmentally-friendly products? For the segment of the...
View ArticleWhat is Sustainability?
The word “sustainability” is used a great deal these days, without any clear or complete definition. In fact, the meaning is rather ambiguous, at best. Probably the most recognized definition of...
View ArticleWill Declining Oil Prices Affect Alternative Energy Industry?
Since the price of oil has dropped over 50% in the past year, what effect will it have on the alternative energy industry as a whole? With cheap oil available, the public outcry has calmed for new...
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